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Video Ad Guide

December 31, 20223 min read

Are you struggling to create engaging videos for your video advertising on social media channels?

Never fear, we've got you covered!

Here are the 15 best ways to create engaging videos that will capture the attention of your audience and drive results.

  1. 1.) Start with a hook. As Billy Gene says, "The first few seconds of your video are crucial. You need to hook the viewer in." Make sure you have a strong opening that will grab your audience's attention and keep them watching.

  2. 2.) Keep it short and sweet. As Grant Cardone says, "In the age of social media, attention span is a precious commodity." No one wants to watch a long, drawn out video. Keep your videos short and to the point.

  3. 3.) Add some humor. As the saying goes, "Laughter is the best medicine." Adding a bit of humor to your videos can help make them more engaging and memorable.

  4. 4.) Tell a story. As Simon Sinek says, "People don't buy what you do, they buy why you do it." Use your videos to tell a compelling story about your brand and what sets you apart.

  5. 5.) visually appealing graphics. As the saying goes, "A picture is worth a thousand words." Make sure your videos are visually appealing and use graphics and imagery to help tell your story.

  6. 6.) Use strong calls to action. As the saying goes, "The fortune is in the follow-up." Make sure you have a strong call to action in your videos that encourages your audience to take the next step.

  7. 7.) Use customer testimonials. As the saying goes, "There's no better salesperson than a satisfied customer." Use customer testimonials in your videos to showcase the success of your products or services.

  8. 8.) Show, don't tell. As the saying goes, "Actions speak louder than words." Use your videos to show your audience how your products or services can solve their problems, rather than just telling them.

  9. 9.) Keep it real. As the saying goes, "Authenticity is key." Don't try to be something you're not. Keep your videos genuine and authentic.

  10. 10.) Use music to set the mood. As the saying goes, "Music speaks where words fail." Use music to help set the mood and tone of your videos.

  11. 11.) Keep it consistent. As the saying goes, "Consistency is key." Make sure your branding and messaging are consistent across all your videos.

  12. 12.) Use high-quality equipment. As the saying goes, "You get what you pay for." Invest in high-quality equipment to ensure that your videos look professional.

  13. 13.) Use captions. As the saying goes, "Don't assume everyone can hear." Make sure your videos are accessible to all by including captions.

  14. 14.) Optimize for mobile. As the saying goes, "The world is going mobile." Make sure your videos are optimized for mobile viewing.

  15. 15.) Analyze and optimize. As the saying goes, "If you can't measure it, you can't improve it." Use data and analytics to understand how your videos are performing and make improvements as needed.

With these 15 best practices, you'll be well on your way to creating engaging videos for your video advertising on social media channels. So get creative, have fun, and start driving results with your video marketing efforts!

Looking to up your video advertising game on social media channels?

Look no further than Lead-Finity!

Not only we have the capability to help you share your videos across various platforms, we also offer training specifically focused on how to scale using video marketing.

With Lead-Finity by your side, you'll be able to create professional, engaging videos that drive results for your business.

So don't wait any longer, sign up for Lead-Finity and take your video advertising to the next level!

blog author image

Devin Laube

Hi, I'm Devin Laube & I Am One Of The Co-Founders Of Lead-Finity! I Went Through Quite A Few Different Career Paths And Discovered That "Job Security" Is Not A Real Thing! If We Want Security We Need To Build It Ourselves & That's What Made Me Decide To Start Building Businesses! I Have Spent The Last 7 Years Growing My Skill Sets & Knowledge So I Can Help Myself & Help Others Build Their Own Businesses! You Can Find Out More About Me Specifically At My Personal Website https://DevinLaube.Com

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