DEDICATED EMAIL SENDING DOMAINS:

Would You Rather Watch A Video?

Click The Link Below To Watch A Video Walk-through

https://www.loom.com/share/e48c446e7de84b49ae9556db4dd923b2

MAIN BENEFITS OF SETTING THIS UP:

1.) Separation For Increased & Controlled Deliverability Rates.

2.) Clearer Congruence Of Branding Even Through Emails.

3.) Enhanced Email Services.

DIFFICULTY LEVEL OF SETTING THIS UP:

- MODERATE

I Truly Believe That Anyone Should Be Able To Do This, But It Is A Tiny Bit More Techy Than Most Of Our Platform.

This Is All About Changing DNS Settings, Which May Sound Scary & Complicated But It Is Actually A Very Simple Process If You Follow The Instructions.

All You Need To Do Is Simply Follow The Video Above And Actually Do The Actions As I Do Them. Pause The Video As Much As You Need To But Stick With Me And You'll Get It Done In No Time!

Roughly I'd Estimate Even For A Beginner This Should Take Less Than 20 Minutes Of Work.

Even If You Are Super Experienced... The Waiting Time For Propegation Could Take A Bit, But Generally Its Relatively Quick!

WHAT IS EMAIL DELIVERABILITY?

Email Deliverability Simply Means, How Well Your Emails Are Being Delivered To The People You Send Them To.

Many Factors Can Change With Email Deliverability So I Will Break Down The Main Ones.

FROM NAME: The Name You Are Using To Send Out Emails. In The Video I Use The Example Of "Wingstop".

FROM EMAIL: This Is A Field Within Our Email Editor And Many Email Editors Where You Get To Type The Address You Want The Email To "LOOK LIKE" It's Coming From.

The Reason I Say "Look Like" Is Because Whatever You Type In Here Is Not Actually Always What Sends The Email. It Is What Shows As Sent The Email, But The Actual Sending Address Can Be Much Different. Some Email Systems Send Using Their Own Domains And You Could Be Held In Jeopardy Because Of That.

By Default, We Do Offer You The Ability To Use Our Domain, But It's Better For Everyone, Especially You, If You Do Not Use Ours, But Rather Set Up Your Own Considering It Is FREE & EASY!

SUBJECT LINE: What You Type In The Subject Line Can Make Or Break Your Email Deliverability! We Will Talk More About That In Our Copywriting Masterclass, But For Now, Just Know That A Subject Line Can Make Or Break Your Deliverability!

WHY IS EMAIL DELIVERABILITY IMPORTANT?

If You Have A Low Deliverability Rate, That Means That Even Though You Are Sending Out Thousands Of Emails, Only Hundreds Are Being Delivered, Only Tens Are Being Opened & YOU'RE BEING CHARGED FOR ALL OF THEM ANYWAYS!

HOW IS DELIVERABILITY IMPROVED & CONTROLLED?

BY USING DEDICATED SENDING DOMAINS!

Dedicated Sending Domains Will Separate The Domain That Sends Your Emails From Any Platform.

This Is Essential Because If You Use Ours And We Turn Into Spammers And Get Our Sending Domain Flagged, Guess Who Pays The Real Price... YOU!

Now, We Never Intend To Do That & We Follow All Best Practices Around Email & Outreach... But Anything Could Happen.

You, Choosing To Use Your Own Domain Puts You & Only You In Control.

MEANING: IF YOU SEND GOOD EMAILS & GET GOOD OPEN RATES, YOUR DELIVERABILITY WILL BE GOOD. IF YOU SEND JUNK, YOU WILL BE FLAGGED, BUT ONLY BECAUSE OF YOUR OWN MARKETING... NO ONE ELSE IS TO BLAME!

This Is Such A Benefit.. It May Not Sound Like It Up Front.. But Trust Me, Knowing What You're Doing Right & More Importantly What You're Doing Wrong In Business Lets You Fail Fast & Fail Forward!

Hopefully This Video Helps You Get All Set Up & Ready To Rock!

Have An Excellent Day!

~Lead-Finity Team~